Three examples of how I approach ambiguous growth problems.
01
Consumer gaming · Growth · Retention
Finding the Retention Problem Behind a Cheap Acquisition Channel
A new product was entering a market with no existing brand and a retention number that wasn't moving. The obvious levers weren't the real problem.
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Consumer technology · Growth · Performance marketing
Improving Acquisition Efficiency When the Clock Is Fixed
A highly seasonal business had a short window to scale, and no time to test acquisition, onboarding, and product fixes one at a time.
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Consumer technology · Retention · Monetization
Turning a Seasonal Relationship Into an Always-On One
A seasonal product lost engagement every year once its season ended. The fix wasn't a better reactivation campaign.
Read case study →Case studies describe real problems and decisions at a strategic level. Company names, product names, financial figures, campaign mechanics, and other operating details have been generalized or omitted out of respect for confidentiality obligations to past employers.