Most growth problems don't survive the standard playbook. I build what does.
I've spent 15+ years in consumer tech, gaming, and e-commerce, growing from analytics and commercial problem-solving into end-to-end growth and business ownership, across companies including Flutter International, Blinkit, ShopClues, and Snapdeal. I've owned P&L, built and led teams of 10 to 15 people, and built the infrastructure behind a number rather than a campaign that ran once and stopped.
What I actually do, every time, is find what's quietly costing the business money and fix the system underneath it instead of patching the symptom. I don't trust a number until I've broken it down to its absolute value, and if a metric suddenly looks great, that gets checked harder than one that looks bad. An unexplained win is usually fraud or leakage wearing a growth costume, not a breakthrough.
I optimize for business value, not isolated marketing metrics. That's why MMM and incrementality testing matter to me: if I can't isolate what actually caused a lift, I keep on reworking it.
I'm now applying the same instinct to AI, building workflows that speed up research and decision-making without letting the output replace judgment.
Outside the résumé
I notice patterns and question what doesn't add up. Outside of work, I'm an avid but lazy trekker.
Recognition
Experience
A career spent moving between analytics, growth, retention, monetization, marketing, and business leadership,across e-commerce, gaming, and energy infrastructure, in India, Southeast Asia, and now the US.
Flutter International
Leading Indian real-money gaming platform, and a subsidiary of Flutter Entertainment, the world's largest online gaming company.
Owned market expansion.- Market entry
- Retention strategy
- Cross-functional GTM
- #4 card gaming app, Philippines
- 2x retention in 3 months
- Market entry
- Retention strategy
- Cross-functional GTM
- #4 card gaming app, Philippines
- 2x retention in 3 months
Took a free-to-play card game from zero into one of the leading apps in its category in a new market with no existing brand presence, and used that entry to help build the framework for evaluating where else in Asia was worth expanding into next.
Owned commercial outcomes.- P&L ownership
- Performance marketing
- Seasonal growth strategy
- 30% CAC reduction
- $12M annual budget managed
- Best Leader Award, Junglee Games (2025)
- P&L ownership
- Performance marketing
- Seasonal growth strategy
- 30% CAC reduction
- $12M annual budget managed
- Best Leader Award, Junglee Games (2025)
Owned P&L and full-funnel growth strategy for a fantasy sports platform through India's highest-stakes seasonal acquisition window, where the acquisition and retention plan had to be right before the season started, because there was no room to course-correct once it did.
Built retention infrastructure.- Retention strategy
- Lifecycle
- Cross-product growth
- 4x cross-sell growth
- 40% lift in player LTV
- Emerging Leader Award, Junglee Games (2023)
- Retention strategy
- Lifecycle
- Cross-product growth
- 4x cross-sell growth
- 40% lift in player LTV
- Emerging Leader Award, Junglee Games (2023)
Owned retention and lifecycle strategy across a large gaming platform, and built the infrastructure that let players move between two products on the platform instead of disengaging once one game's season ended.
Blinkit
India's leading quick-commerce platform, delivering groceries in 10 minutes.
Scaled lifecycle at consumer scale.- Lifecycle marketing
- Retention
- Cross-functional campaign leadership
- 30% lower re-engagement cost
- 2x user growth on the flagship annual sale
- Lifecycle marketing
- Retention
- Cross-functional campaign leadership
- 30% lower re-engagement cost
- 2x user growth on the flagship annual sale
Owned lifecycle marketing and retention for a grocery-focused e-commerce platform built around everyday household needs. Rebuilt re-engagement around segmentation instead of broad messaging, and led go-to-market for the platform's largest annual sale.
ShopClues
India's first managed marketplace unicorn; focused on SMB sellers and value-commerce customers.
Improved decision quality.- Multi-channel acquisition
- Budget allocation
- Monetization
- 10% better traffic-planning accuracy
- 5% eCPM improvement
- Multi-channel acquisition
- Budget allocation
- Monetization
- 10% better traffic-planning accuracy
- 5% eCPM improvement
Managed multi-channel acquisition and monetization for an SMB-focused marketplace, and moved budget allocation from an instinct-led process to one grounded in a consistent model.
Built the attribution foundation.- Attribution
- Customer lifetime value
- Retention analytics
- Built the company-wide CLV and attribution model
- Attribution
- Customer lifetime value
- Retention analytics
- Built the company-wide CLV and attribution model
Built the customer-value and attribution infrastructure that let marketing spend get judged by the value it produced rather than by volume, and used uninstall-driver analysis to improve retention.
Snapdeal
One of India's largest e-commerce marketplaces.
Built the analytical foundations.- Unit economics
- Customer lifetime value
- Marketing analytics
- ~$40K/month in cost savings
- Led a team of 10 analysts
- Unit economics
- Customer lifetime value
- Marketing analytics
- ~$40K/month in cost savings
- Led a team of 10 analysts
Built the unit-economics and customer-value frameworks that shifted marketing budget decisions at one of India's largest e-commerce marketplaces from a volume basis to a value basis, and led the analytics work behind that shift.
Hindustan Petroleum
India's largest downstream petroleum PSU, operating refining, pipeline, and supply chain infrastructure nationally.
Built planning models, then delivered infrastructure under pressure.- Project Management
- Supply Chain Planning
- Vendor Management
- ~$360M pipeline project
- 20% efficiency gain in flow scheduling
- ~$34K/day demurrage savings
- Project Management
- Supply Chain Planning
- Vendor Management
- ~$360M pipeline project
- 20% efficiency gain in flow scheduling
- ~$34K/day demurrage savings
Started in supply chain planning for the International Trade & Supplies department before moving into project coordination and technical review for a ~$360M cross-country pipeline project, owning procurement through commissioning and SAT for its electrical, automation, SCADA, and leak-detection systems.