A career spent moving between analytics, growth, retention, monetization, marketing, and business leadership,across e-commerce and gaming, in India, Southeast Asia, and now the US.
Flutter International
Leading Indian real-money gaming platform, and a subsidiary of Flutter Entertainment, the world's largest online gaming company.
Owned market expansion.
Took a free-to-play card game from zero into one of the leading apps in its category in a new market with no existing brand presence, and used that entry to help build the framework for evaluating where else in Asia was worth expanding into next.
Market entry · Retention strategy · Cross-functional GTM
Owned commercial outcomes.
Owned P&L and full-funnel growth strategy for a fantasy sports platform through India's highest-stakes seasonal acquisition window, where the acquisition and retention plan had to be right before the season started, because there was no room to course-correct once it did.
P&L ownership · Performance marketing · Seasonal growth strategy
Built retention infrastructure.
Owned retention and lifecycle strategy across a large gaming platform, and built the infrastructure that let players move between two products on the platform instead of disengaging once one game's season ended.
Retention strategy · Lifecycle · Cross-product growth
Blinkit
India's leading quick-commerce platform, delivering groceries in 10 minutes.
Scaled lifecycle at consumer scale.
Owned lifecycle marketing and retention for a grocery-focused ecommerce platform built around everyday household needs. Rebuilt re-engagement around segmentation instead of broad messaging, and led go-to-market for the platform's largest annual sale.
Lifecycle marketing · Retention · Cross-functional campaign leadership
ShopClues
India's first managed marketplace unicorn; focused on SMB sellers and value-commerce customers.
Improved decision quality.
Managed multi-channel acquisition and monetization for an SMB-focused marketplace, and moved budget allocation from an instinct-led process to one grounded in a consistent model.
Multi-channel acquisition · Budget allocation · Monetization
Built the attribution foundation.
Built the customer-value and attribution infrastructure that let marketing spend get judged by the value it produced rather than by volume, and used uninstall-driver analysis to improve retention.
Attribution · Customer lifetime value · Retention analytics
Snapdeal
One of India's largest e-commerce marketplaces.
Built the analytical foundations.
Built the unit-economics and customer-value frameworks that shifted marketing budget decisions at one of India's largest e-commerce marketplaces from a volume basis to a value basis, and led the analytics work behind that shift.
Unit economics · Customer lifetime value · Marketing analytics